All trademarks are brands,
whereas not all brands are trademarks.
Trademark is a legal concept that
protects unlawful use of the brand name by anyone else, and grants the owner of
the trademark exclusive rights over the use of the brand name. Trade mark is in
itself just a protector of a brand, and it gives the owner right to sue any
unauthorized use of the trademark.
Brand name is a business term and
has a commercial purpose and recollection value in the minds of the customers.
Brand names are like signals that convey a meaning in the minds of consumers,
and create a favorable image of a product in their minds to attract them to the
products or services of the company. A brand is an image, a set of promises
made by a company about its product, high quality, durability, and ease of use
of a product as the case may be.
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